LIONS SECURE INTERNATIONAL AUTOMOBILE DEAL

Message Topic Search Topic Options Post Reply Create New Topic Printable Version Translate Topic

   The Lions Rugby Company has announced international automobile manufacturer Chery as their official vehicle partner. The partnership was recently announced at the Lions Family Day hosted
 at Emirates Airline Park in the presence of members and players.

The deal sees both brands enter a three-year partnership. The sponsorship includes the provision of vehicles to the Johannesburg franchise as well exposure on the senior team’s playing
 jersey and shorts. 

Chery Automobile Co. Ltd trading as Chery is a Chinese state-owned automobile manufacturer headquartered in China. Founded in 1997, it is currently the ninth largest automobile manufacturer
 in China, with 1,232,727 vehicles produced in 2022.

“We are delighted to have partnered with one of the world’s biggest and most recognised rugby brands,  said Tony Liu, Chery’s Executive Deputy General Manager.

Chery and the Lions share similar values when it comes to reliability, productivity and a strong culture- which speaks volumes to the organization the Lions has become today.

We are particularly excited to immerse ourselves into the Lions family and most importantly, build brand love for our vehicles amongst fans,” Liu concluded.

Commenting on this partnership, Ellis Park Stadium Managing Director Pieter Burger said it was encouraging to see corporate brands aligning themselves with sport in an incredibly challenging
 economic environment.

“We are absolutely thrilled to be aligned with an international vehicle brand such as Chery. With the sponsorship landscape being a challenge due to budget constraints, we are glad that
 Chery saw the value in associating themselves with the Lions in what will in no doubt be an excited journey for both brands.”

Author	Message Topic Search Topic Options Post Reply Create New Topic Printable Version Translate Topic
Transvaal Members Profile Send Private Message Find Members Posts Add to Buddy List Admin Group Joined: 30-Mar-2016 Status: Offline Points: 39964	Post Options Post Reply Quote Transvaal Report Post Thanks(0) Quote Reply Topic: LIONS SECURE INTERNATIONAL AUTOMOBILE DEAL Posted: 01-Oct-2023 at 9:25am
	The Lions Rugby Company has announced international automobile manufacturer Chery as their official vehicle partner. The partnership was recently announced at the Lions Family Day hosted at Emirates Airline Park in the presence of members and players. The deal sees both brands enter a three-year partnership. The sponsorship includes the provision of vehicles to the Johannesburg franchise as well exposure on the senior team’s playing jersey and shorts. Chery Automobile Co. Ltd trading as Chery is a Chinese state-owned automobile manufacturer headquartered in China. Founded in 1997, it is currently the ninth largest automobile manufacturer in China, with 1,232,727 vehicles produced in 2022. “We are delighted to have partnered with one of the world’s biggest and most recognised rugby brands, said Tony Liu, Chery’s Executive Deputy General Manager. Chery and the Lions share similar values when it comes to reliability, productivity and a strong culture- which speaks volumes to the organization the Lions has become today. We are particularly excited to immerse ourselves into the Lions family and most importantly, build brand love for our vehicles amongst fans,” Liu concluded. Commenting on this partnership, Ellis Park Stadium Managing Director Pieter Burger said it was encouraging to see corporate brands aligning themselves with sport in an incredibly challenging economic environment. “We are absolutely thrilled to be aligned with an international vehicle brand such as Chery. With the sponsorship landscape being a challenge due to budget constraints, we are glad that Chery saw the value in associating themselves with the Lions in what will in no doubt be an excited journey for both brands.”